Case Study | Savannah Guffey

MERGE: Case study

Group Project* Contributions: Branding, Profile, and Direct Message Page Design, Prototyping

Background:

Merge is a social media app that combines all your favorite features from all your apps into one. You no longer have to waste your time switching between apps and keeping up with a handful of accounts. Merge allows you to share imagery, videos, music, inspiration, and news. From the home page, you can see all your friend's photos, music, videos, articles, text posts, and stories. You can also explore the discover page where you can find new music, videos, photos, articles, and text posts that might interest you based on your preferences.

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Research:

In creating this app we wanted to better understand our audience and the environment of social media by conducting various tests and surveys. Our first step in deciding features of the app was creating a survey that gained information about an individual's usage of social media. We performed in-depth interviews with multiple people to receive the information needed. We also created multiple different personas of who would possibly use this app.

The Problem:

Our team noticed that many of the tasks across many social media apps are repetitive, and there is no need to have to switch across apps in order to have the ultimate social media experience. After conducting some research, we discovered that some others felt the same way. That is why we decided to merge all of our social media accounts in one place.